Empowering the Local Community through Crown’s Philanthropy

Empowering the Local Community through Crown’s Philanthropy

Crown Resorts, one of Australia’s leading gaming companies, has been making significant contributions to the local community through its philanthropic efforts. The company’s commitment to giving back to society is evident in various initiatives it has undertaken over the years. In this article, we will delve into the ways in which Crown Resorts’ philanthropy has empowered the local community.

Community Investment

Crown Resorts has a long-standing tradition of investing in the communities where its properties operate. The company believes that by supporting local causes and charities, it can make a positive site impact on people’s lives and contribute to the overall well-being of the community. One notable example of Crown’s community investment is its partnership with the Starlight Children’s Foundation.

The Starlight Children’s Foundation is an Australian charity dedicated to improving the health, wellbeing, and quality of life of seriously ill children and their families. In 2018, Crown Resorts donated $150,000 to the foundation, which was used to support various programs aimed at providing comfort, joy, and relief to these children.

Support for Education

Education is a crucial aspect of any community’s development, and Crown Resorts has recognized this by supporting educational initiatives in the local area. In 2019, the company partnered with the Western Bulldogs Community Foundation to establish a literacy program for underprivileged children in Melbourne.

The program aimed to improve the reading skills of disadvantaged students aged between 6 and 12 years old. Through its partnership, Crown Resorts provided funding and resources to support the program, which included one-on-one tutoring sessions, workshops, and book giveaways.

Promoting Indigenous Culture

Crown Resorts has also been actively promoting Indigenous culture through various initiatives. In 2020, the company partnered with the Australian Institute of Aboriginal and Torres Strait Islander Studies (AIATSIS) to launch an exhibition showcasing the history and culture of Australia’s Indigenous peoples.

The exhibition featured a collection of rare artifacts, photographs, and documents that highlighted the significant contributions made by Indigenous Australians throughout history. Crown Resorts donated $100,000 to support the production of the exhibition and provided resources for its ongoing maintenance.

Supporting Local Charities

Crown Resorts has a strong commitment to supporting local charities and community organizations. In 2017, the company partnered with the St Vincent de Paul Society to raise funds for people in need. Through this partnership, Crown Resorts donated $200,000 to support various initiatives, including food relief programs, housing services, and education initiatives.

Job Creation and Economic Growth

In addition to its philanthropic efforts, Crown Resorts has also made significant contributions to the local economy through job creation and infrastructure development. The company’s Melbourne complex, for example, is one of the largest employers in the state, providing jobs for over 3,000 people.

The construction of Crown’s new Perth casino complex created an estimated 2,500 jobs during its construction phase and will provide a further 1,000 permanent positions once operational. This not only contributes to economic growth but also provides a significant boost to local communities through increased tax revenue and job opportunities.

Industry Leadership

Crown Resorts’ commitment to philanthropy is part of its broader approach to responsible gaming practices. The company has been recognized for its leadership in the industry, particularly with regards to responsible gaming initiatives.

In 2019, Crown Resorts launched a new responsible gaming program aimed at reducing problem gambling and promoting healthy gaming habits. The program included measures such as self-exclusion tools, online limits, and cashless gaming options. These initiatives have contributed significantly to the company’s reputation for excellence in responsible gaming practices.

Conclusion

Crown Resorts’ philanthropy has had a profound impact on the local community, empowering it through various initiatives that benefit education, healthcare, and economic growth. The company’s commitment to giving back to society is evident in its partnerships with local charities and community organizations, as well as its job creation and infrastructure development efforts.

Through its philanthropic efforts, Crown Resorts has demonstrated a genuine interest in making a positive difference in the lives of people in the local area. As a leading gaming company, it is heartening to see an organization prioritize social responsibility alongside its business operations.

By continuing to invest in the community through various initiatives and partnerships, Crown Resorts will undoubtedly remain at the forefront of philanthropy within the gaming industry. Its efforts serve as a shining example for other companies to follow, highlighting the importance of giving back to society and contributing to the well-being of local communities.